New initiatives in Tourism

Kerala, has registered a remarkable increase in domestic and international tourists during the first quarter (January to March) of the year. While international arrivals has jumped to 25.89 per cent increase over the previous year's figures, the domestic tourist arrivals marked a 7.95 per cent increase. To keep this momentum going the tourism dept has introduced several initiatives for the first time in India.

'Dream Season', launched in April 2007, targeted the summer vacation and is rapidly converting the traditional off-season (April- September) into a season of opportunity for travellers.

The initiative offers a host of packages at never-before rates.