Kerala, the God’s own country, is on a roadshow blitzkrieg all over the world to attract tourists and also promote a new-concept called responsible tourism. “We will be organising roadshows in Frankfurt, Zurich, Rome, Madrid, Amsterdam and Sweden this month and next and early next year in Australia and Singapore,” says Sanjay Kaul, Director, Kerala Tourism.
Kerala has the largest plan outlay for tourism in the country at Rs 100 crore, out of which Rs 15 crore has been earmarked for marketing activities. Tourism contributes 8 per cent of the state’s exchequer. The number of foreign tourists, along with the domestic ones, are on a rise with international arrivals recording a significant growth of 25.89 per cent.
The goal of Kerala tourism directorate is to increase the tourist inflow though the state ranks among one of the highest in India because it grants high priority to tourism industry. After aggressive worldwide campaign, the number of foreign tourists is expected to multiply and the state is opening up new avenues for them, he adds.
Kaul says responsible tourism initiative, in which local population is actively involved to provide travel and lodging support and supply of locally-grown products, has taken off well and is being implemented on a pilot basis in four destinations - Kovalam, Kumarakom, Thekkady and Wayanad.
The government also plans to provide subsidies to the coffee and spices plantations in Munnar for the concept of “home stay” for tourists, quite popular among foreigners.
Wednesday, November 7, 2007
Kerala plans tourism roadshows
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2 comments:
As far as India is concerned, Kerala has become hottest destination for tourists. More so the Alleppy or Alappuzha in Kerala which is famous for backwater canals. Came across something interesting on Alleppy at
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www.fly2kerala.com
Kerala is one of the sought after International tourist destinations in Asia.
Kerala has a unique geographical features that has and is attracting tourist from across the globe.
Kerala is the south west tip of India, enclosed by the Arabian Sea on the west and Western Ghats on the east.
This coastline state of India stretches to about 600 Kilo Meters of clean beaches, serene backwaters, green paddy fields, swaying coconut lagoons, dense green jungles and hill stations.
Kerala's rich and uique art forms and a highly literate society has always been a part of its Unique selling point.
Kerala! the charming, seductive, serene, exotic and blessed land is no wonder called "God's Own Country".
As Jose says (joseyown@providence.usa.com) "When life gets your heart tiring, think of KERALA, and here the nature will heal you".
In the following linked pages, I attempt to give you some facts and useful information about Kerala.
All information may not be up-to-the-date, but will be useful for sure.
I have also included a discussion forum and a chat page to make this website and your experience visiting it more lively.
Thank you,
Agni Sharman
www.fly2kerala.com
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